This blog is a product of Jurgen Appelo and Jeroen van Eck. Our aim is to add a bit of structure and guidance to the wave of knowledge about social media and CRM. Besides following this blog and our Twitter streams, we also have our own personal blogs at NOOP.NL and Lemonstation.net.

mel⋅low [mel-oh]
–adjective
1. soft, sweet, and full-flavored from ripeness, as fruit.
2. well-matured, as wines.
3. soft and rich, as sound, tones, color, or light.
4. made gentle and compassionate by age or maturity; softened.
5. friable or loamy, as soil.
6. mildly and pleasantly intoxicated or high.
7. pleasantly agreeable; free from tension, discord, etc.: a mellow neighborhood.
8. affably relaxed; easygoing; genial: a mellow teacher who is very popular with her students.

bil⋅low [bil-oh]
–noun
1. a great wave or surge of the sea.
2. any surging mass: billows of smoke.